Ubisoft’s share price has fallen to a near 10-year low since the release of Star Wars Outlaws

Ubisoft‘s share price has dropped to its lowest levels since 2015, following the release of Star Wars Outlaws.

As reported by Reuters, the company’s share price has fallen drastically since the game was released on August 27.

This has resulted in a share price that dropped to €15.20 earlier today, its lowest in the past 12 months and dangerously close to its lowest in the past 10 years.

The last time the company’s share price was lower than this was in December 2014, when it was sitting at around €15 before starting to rise.

Ubisoft’s share price was at its highest in July 2018, when it hit €102.95. Today’s value marks around an 85% decrease in value over that six-year period.

Reuters’ report cites Micap Partners analyst Charles-Louis Planade, who says the decline in share price has been driven by a combination of a poorer than expected start for Star Wars Outlaws and a sharp decline in interest in Ubisoft’s free-to-play game XDefiant.

JP Morgan analyst Daniel Kerven came to a similar conclusion, saying: “Star Wars Outlaws has struggled to meet our sales expectations despite positive critical reviews.”

Kerven had previously stated that he expected sales of Star Wars Outlaws to reach 7.5 milion units by the end of March 2025, but he has now changed this to 5.5 million.

Further reading

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Review: Star Wars Outlaws is a fun space adventure that fails to reach its potential

Ubisoft Massive's strong cast and interesting mechanics, in the end, feel slightly undercooked

VGC’s Star Wars Outlaws review calls the game “a pulpy, Uncharted-style adventure that doesn’t quite fulfil its potential”.

“You can play through Star Wars Outlaws and have an enjoyable time, as we did, but you’ll be left yearning for a sequel that takes all its best bits, of which there are plenty, and delivers on them to the fullest,” we wrote.

“For now, it’s a good first step into a wider galaxy, but won’t trouble lists of the best Star Wars adventures ever.”